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Step 1: Understand the Basics SEO stands for search engine optimisation. It’s the process of improving your website to increase its visibility in Google, Bing, and other search engines whenever people look for products or services. Great SEO means you’re more likely to be found and clicked on, ultimately attracting more business, but it can […]
SEO stands for search engine optimisation. It’s the process of improving your website to increase its visibility in Google, Bing, and other search engines whenever people look for products or services. Great SEO means you’re more likely to be found and clicked on, ultimately attracting more business, but it can get complicated quickly.
LeadLocal is making SEO easy for New Zealand tradies. The new venture offers local search marketing services and smart lead-generation websites that remove the hassle of excelling on Google. LeadLocal began when Tom McSherry, the man behind it all, noticed that tradies were his most reliable clients and benefited the most from SEO services.
He’s been an SEO expert for over 15 years, and with building experience himself, LeadLocal was a natural move. When Tom needed leaky tiles repaired, he realised just how short customers’ attention spans were. Customers now look for tradies online and often choose the first search results.
It’s also about combatting malicious SEO providers. Over the years, Tom has seen dishonest strategies such as overpricing, misquoting, and misselling used.
He says a provider is likely problematic if a client isn’t seeing SEO progress after three months, especially for tradies whose competition is local. As it can take a few months to see results, SEO scams that abuse long-term contracts and underprovide are unfortunately common. Tradies are common targets.
LeadLocal are experts in regional SEO leads, as the name suggests. Leads are potential buyers who discover your products, services or website via search results. Tom understands that search engine optimisation is not an immediate priority for busy tradies.
SEO is especially vital for regional businesses, whose competition is only local. Thankfully, tradies operating regionally can expect faster SEO results than national operations. With LeadLocal, you can rest easily knowing that specialised professionals have maximised your online presence.
SEO takes so long because building your site’s reputation as a trusted resource doesn’t happen overnight. With vast information to process and billions of websites fighting for attention, search engines always work overtime.
Where standard SEO providers ask for upfront payment, LeadLocal offers a 14-day free trial. That way, clients get a few leads before entering a paid plan, allowing them to build on their SEO potential.
LeadLocal focuses on results. They understand the leap of faith that comes with enlisting SEO specialists and why clients can doubt the process. That’s why they offer a guaranteed minimum number of leads for each client, depending on the industry and business location.
LeadLocal also uses Google advertising in order to smooth out volume numbers and avoid a ‘feast and famine’ situation, as Tom describes it, where workloads fluctuate monthly. By using advertising, the power of organic visits to your website is amplified.
LeadLocal also has an exclusivity guarantee. They only take on one client per industry, per location. As such, all leads solely belong to the client. Some SEO providers promise lead generation yet share leads between multiple clients, another shortcut that benefits them.
These guarantees, the 14-day free-trial process, and LeadLocal’s specialised, down-to-earth approach make it a no-brainer choice for tradies looking to optimise their online performance.
Tom McSherry is the founder of LeadLocal, a lead generation agency focused on tradies and home services businesses. LeadLocal builds lead-generation websites designed to drive exclusive leads for its clients directly from Google using SEO and Google Ads. Visit leadlocal.co.nz for more.
