Cranes NZ: Industry Insights

By Sarah Toase, Cranes NZ CEO

The past year has tested our industry more than any in recent memory. For many of our members, it has been a daily exercise in grit, resilience, and determination simply to keep the doors open.

Yet, despite the economic headwinds and unprecedented challenges, not a single Crane Association of New Zealand member company has folded. That fact alone speaks volumes about the tenacity and professionalism that define our sector.

This downturn has been longer and harder than the Global Financial Crisis. Economic data shows that the slowdown in construction activity, combined with inflationary pressures and reduced public spending, has squeezed margins to the thinnest of levels.

Many members have had to diversify, finding new ways to deploy their equipment and expertise—across utilities, infrastructure maintenance, energy projects, and even agricultural lifting solutions—to keep teams working and businesses viable.

Through these difficulties, there have been bright spots of collaboration and recognition. Certain parts of the government have listened and engaged meaningfully with us. They have echoed our messages about the vital role cranes and construction play in New Zealand’s economy.

Even within tight fiscal constraints and a broader program of austerity, there have been some measures to stimulate construction and infrastructure work—proof that advocacy and persistence do matter (or that an election year is coming…)

Amid the challenges, we also found reason to celebrate. This year marked the 50th anniversary of the Crane Association of New Zealand—a milestone that reflects half a century of progress, safety leadership, and contribution to nation-building.

The celebrations reminded us of how far we’ve come, the people who built our industry, and the pride that unites us even in tough times.

Now, there are genuine green shoots emerging. A leading member listed five job vacancies on our jobs portal in just the past week—something we haven’t seen for months.

Our recruitment and immigration partners are also reporting increased international interest and placement activity, traditionally one of the earliest signs of economic revival.

While challenges remain, I’m optimistic. Our industry has weathered the storm before and will do so again—smarter, stronger, and more connected than ever.

The resilience shown over the past 12 months is not just a survival story; it’s a foundation for renewal.